Analysing media texts :
Burn, Andrew.
Analysing media texts : media texts / Andrew Burn - London ; New York : Continuum, 2005. - 90 p. : ill. ; 22 cm.
Includes bibliographical references and index.
The authors outline how multi-modality theory can be used to analyze texts which employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them.
9780826464705
Mass media--Research --Methodology.
Content analysis (Communication)
Discourse analysis.
Semiotics.
Research-- Methodology.
302.23072 BUR
Analysing media texts : media texts / Andrew Burn - London ; New York : Continuum, 2005. - 90 p. : ill. ; 22 cm.
Includes bibliographical references and index.
The authors outline how multi-modality theory can be used to analyze texts which employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them.
9780826464705
Mass media--Research --Methodology.
Content analysis (Communication)
Discourse analysis.
Semiotics.
Research-- Methodology.
302.23072 BUR