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Consumer adoption and usage of broadband / Yogesh Kumar Dwivedi.

By: Material type: TextTextPublication details: Hershey, PA : IRM Press, 2008.Description: xix, 309 p. : ill. ; 26 cmISBN:
  • 9781599047836 (hardcover)
Subject(s): DDC classification:
  • 384 DWI
Summary: "Even with the pervasiveness of broadband and high-speed communication technologies, many consumers are not adopting the latest technologies. This book develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various methodologies, providing a clear window into the rational decisions of potential broadband consumers"--Provided by publisher.
Item type: Books
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Includes bibliographical references and index.


"Even with the pervasiveness of broadband and high-speed communication technologies, many consumers are not adopting the latest technologies. This book develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various methodologies, providing a clear window into the rational decisions of potential broadband consumers"--Provided by publisher.

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