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Designing and managing a research project : a business student's guide / Michael Jay Polonsky, David S. Waller

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Response Books, 2005.Description: xi, 232 p. : ill. ; 24 cmISBN:
  • 9788178294599
Subject(s): DDC classification:
  • 650.072 POL
Summary: Introduction - Choosing a topic - The role of the supervisor - Group dynamics and the role of conflict - Ethical considerations - Planning the research project - Literature review - Data gathering - Qualitative data collection and issues in analysis - Quantitative data analysis - Identifying the implications and establishing recommendations - Presenting the results - Writing the report - Oral presentations - Concluding remarks.
Item type: Books
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Includes index.

Introduction - Choosing a topic - The role of the supervisor - Group dynamics and the role of conflict - Ethical considerations - Planning the research project - Literature review - Data gathering - Qualitative data collection and issues in analysis - Quantitative data analysis - Identifying the implications and establishing recommendations - Presenting the results - Writing the report - Oral presentations - Concluding remarks.

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