000 01076nam a22002297a 4500
003 OSt
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008 121123b xxu||||| |||| 00| 0 eng d
020 _a9781599047836 (hardcover)
040 _cTshomo
082 0 0 _a384 DWI
100 1 _aDwivedi, Yogesh Kumar.
245 1 0 _aConsumer adoption and usage of broadband /
_c Yogesh Kumar Dwivedi.
260 _aHershey, PA :
_bIRM Press,
_c2008.
300 _axix, 309 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
520 _a "Even with the pervasiveness of broadband and high-speed communication technologies, many consumers are not adopting the latest technologies. This book develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various methodologies, providing a clear window into the rational decisions of potential broadband consumers"--Provided by publisher.
650 0 _aBroadband communication systems.
650 0 _aConsumer behavior.
650 0 _aConsumers' preferences.
942 _2ddc
_cBK
999 _c2937
_d2937