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999			_c590 _d590
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008			120903b xxu||||| |||| 00| 0 eng d
020			_a9780534149826
040			_cKrishna
082	0	0	_a303.24 LAR
100	1		_aLarson, Charles U.
245	1	0	_aPersuasion : _breception and responsibility / _cCharles U.Larson.
250			_a6th ed.
260			_aBelmont, Calif. : _bWadsworth Pub., _c1992.
300			_a422 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
520			_aCombining the latest developments in persuasion theory, research, and ethics, PERSUASION: RECEPTION AND RESPONSIBILITY, 13E, International Edition helps readers develop skills as critical consumers of all forms of persuasion. It presents persuasion by examining politics, mass media, advertising, and the Internet as it challenges readers to consider how the persuasion process is affected by today's 24/7 networked and media-saturated world. The new edition offers an expanded emphasis on ethics as well as increased coverage of the impact of fast-growing social network media. Packed with vivid illustrations and real-world examples, PERSUASION: RECEPTION AND RESPONSIBILITY, 13E, International Edition demonstrates persuasion in action and encourages readers to apply what they learn to everyday life.
650		0	_aPersuasion (Psychology)
942			_2ddc _cBK